Turner Broadcasting launched a guerrilla marketing campaign a few weeks ago to promote Cartoon Network's "Aqua Teen Hunger Force."They hired a marketing firm to promote the show and that firm sent out 40 of these Lite Brite devices to 10 different cities.
That's is 40 to each city for a total of 400 devices. Major cities like New York, Atlanta, Philly, San Fran, Seattle and Boston. Some of these devices have been up for days even weeks.
Boston was the only city to have the reaction that it did. They shut down the T, major highways, and created a panic within the city. The local government totally overrated to the situation without investigating it. They even went to the extreme of blowing these things up. Look at them. It is a friggin' Lite Brite people. You think a terrorist would really make a bomb that is this visible??? The whole point about a bomb is that it is hidden. It should be a surprise to everyone when it goes off. This isn't the movies where bombs have flashing lights and red and blue wires to cut. This is common sense.
Now the city of Boston expects Turner Broadcasting to pay for the cost of the response they sent out. Turner will pay them something to save face, but I wish they would have told them to go screw themselves. It is obvious that Boston handled this situation incorrectly. Sent in the calvary without first assessing what they really had on their hands. Why should Turner have to pay for the misuse of city resources by a mayor that obviously doesn't know how to handle a situation like this?
Boston looks ridiculous over this. The other 9 cities in the campaign barely noticed that these things where hanging up and just sent the police to take em down. They didn't call in helicopters and bomb squads.
1 comment:
I am a random reader who by chance stumbled upon your website. I don't know you--or anything about you--but i must say; you are sadly mistaken.
In short, Turner tried to kill the city of Boston. It was a master plan by a greedy man in a cheesy mustache. This was corporate greed at it's best--and I believe that Turner should pay back every cent that the city of Boston spent on this scare. In fact, it should probably fire all of their technical directors.
The question is how does Turner pay this money? THe answer, my friends is simple. Turner should make their technical directors pay all the restition back to the city of Boston and the city of Boston should in turn use that money to give raises to the employees of the Commonwealth who had to endure such tremendous fear on that aweful day.
May God scorn the employees of Turner and save a place in heaven for the angelic state employees that work in downtown Boston and who could have been seriously injured by those demonic lightbrights. Amen.
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